I've personally managed Meta Ads for hundreds of brands big and small
Senior Meta delivery under your brand, from someone who ran an agency for over a decade and understands what happens when a client asks a hard question.
Work withMost agencies come to this arrangement with the same set of frustrations behind them.
You've won Meta work you can service but not lead, and hiring a senior media buyer for one or two accounts does not stack up.
The last white label partner you used produced work you had to rewrite before a client could see it.
Your team can execute competently but nobody internally can hold a strategic conversation with a sceptical client.
Meta is a small part of your offer, so it never gets the attention it needs and quietly underperforms next to your other channels.
I ran my own agency for over a decade, so I have been on the other side of this arrangement and I know where it usually goes wrong.
You own the client. I deliver the work. Depending on what suits you, that is either entirely behind the scenes or as a named specialist on your team, and either arrangement is fine by me. What I will not do is approach your clients directly, then or afterwards. That is not a clause in a contract so much as the entire basis of the arrangement working.
The common complaint about white label delivery is that everything arrives needing to be redone before a client can see it. Reporting, recommendations and creative rationale come to you in a state you can forward, because I have spent years writing this material for my own clients rather than for an internal handover.
The economics of most agencies mean the person in the account is the least experienced person on the team. That is what I stepped away from, and it is the thing I am offering you the opposite of. You get the person who does the work, with 17+ years behind them, rather than whoever had capacity.
My fees are fixed rather than a percentage of spend, which makes them straightforward to build into your own pricing with a margin you control. You know your cost before you quote, and it does not move every time a client's budget does.
I've personally managed Meta Ads for hundreds of brands big and small
We agree what you need, what stays with your team, how I appear to your clients, and what it costs. All of it in writing before anything starts.
A full look at the accounts you are handing over, with a prioritised view of what is holding each one back.
Media buying, creative strategy and production, with reporting and recommendations written so you can pass them straight on.
Available for the difficult client conversations, and happy to train your people if you would rather build the capability internally over time.
What founders say about working with John on Meta campaigns
We'd been told our category was too niche for Meta to work properly. John rebuilt our creative approach around who actually buys from us, and the difference was obvious within weeks. No jargon, no endless meetings, just work.
Jason GrimaFounder, Swallow Co.
Having one experienced person accountable for everything changed how fast we move. Questions get answered the same day, tests go live the same week, and I always know exactly what's being worked on and why it matters.
CyrusFounder, re:sleep
No. Not during the arrangement and not afterwards. I am happy to put that in writing before we start, and frankly the arrangement is worthless to both of us without it.
Whichever you prefer. Some agencies want a named senior specialist on calls because it wins the work. Others want everything to come from them. Both work, but it should be decided up front rather than negotiated awkwardly in front of a client.
Few, deliberately. The whole model depends on me doing the work rather than delegating it, which puts a hard ceiling on capacity. If I am full I will tell you rather than take the work and stretch myself thin.
Yes. I do in house training as a separate engagement, and some agencies use both: I run the accounts now while your team builds the capability to take them over later. That is a perfectly sensible way to do it, and I would rather work myself out of a job honestly than hold onto one artificially.
Tell me what you're carrying, what your team can already handle and where the gap is. I'll come back with an honest view on whether this arrangement works for both of us.